IHOP is bringing back its most popular, "World Famous" flavor in a fun way - by putting it on a potato chip! With Lay's you can have breakfast all day with this exclusive Rooty Tooty Fresh N' Fruity flavored snack.
DESIGN OBJECTIVE:
Bring this collaboration between Lay's and IHOP to life by seamlessly meshing the brand equities, to deliver this limited-time flavor to retail as a Walmart exclusive. In addition, I designed a limited run of kits to be sent to media outlets and influencers, driving buzz and awareness about the flavor launch. The kits were a fun surprise as they were fully IHOP branded on the outside, but as soon as you open the box you are met with Lay's signature yellow and the exclusive bag of chips along with some extra fun items.
ROLE - Lead Designer
- Packaging Design
- Kit Concept and Design
- Kit swag items (mugs and pins)
- Project management including project timelines, communications between brand team/PR/social/legal/prototype artist/kit production team/3D render artist
Bring this collaboration between Lay's and IHOP to life by seamlessly meshing the brand equities, to deliver this limited-time flavor to retail as a Walmart exclusive. In addition, I designed a limited run of kits to be sent to media outlets and influencers, driving buzz and awareness about the flavor launch. The kits were a fun surprise as they were fully IHOP branded on the outside, but as soon as you open the box you are met with Lay's signature yellow and the exclusive bag of chips along with some extra fun items.
ROLE - Lead Designer
- Packaging Design
- Kit Concept and Design
- Kit swag items (mugs and pins)
- Project management including project timelines, communications between brand team/PR/social/legal/prototype artist/kit production team/3D render artist
Kit Production: Protopak Innovations Inc. / SGK Prototypes, Todd Huthmaker
Kit Renders: Viacheslav Shmuratko
Kit Renders: Viacheslav Shmuratko
Business results | 4.29.2024
Over 250 stores sold through 100% of RTFNF inventory within a week of launch
Wave 1
Nearly 50% sell-through in the first 7 days
XL size: Sold out in 989 stores
XXVL size: Sold out in 469 stores
68 media placements
700+M media impressions
95%+ positive-neutral sentiment
Wave 1
Nearly 50% sell-through in the first 7 days
XL size: Sold out in 989 stores
XXVL size: Sold out in 469 stores
68 media placements
700+M media impressions
95%+ positive-neutral sentiment