Lay's announced their return to the Superbowl after 17 years with this limited-edition lineup of chips. Pulling soil directly from NFL stadiums and fields across the country, they mixed the soil into separate parts of the potato field to make chips infused with the grounds and the glory of each NFL team.
DESIGN OBJECTIVE:
Design a trophy-like, collectible Lay's bag decked out with NFL team colors and logos. A limited run of each team's design was sent to lucky consumers who entered for a chance to win one.
ROLE
- Packaging Design
- Cross-Functional collaboration with an external agency to extend the design across 28 teams
Design a trophy-like, collectible Lay's bag decked out with NFL team colors and logos. A limited run of each team's design was sent to lucky consumers who entered for a chance to win one.
ROLE
- Packaging Design
- Cross-Functional collaboration with an external agency to extend the design across 28 teams
