Do you eat your sandwiches with chips in or chips out? Good news - you no longer have to choose! From the savory and satisfying taste of a BLT to the tangy zip of a Cuban, these limited-time flavors offer a unique snacking experience that will transport you to your favorite deli.
DESIGN OBJECTIVE:
Highlight the classic flavors of three beloved sandwiches, now in chip form. Draw attention to the packaging in a fun way to spark consumer's curiosity around the new flavors, and drive purchase intent.
Highlight the classic flavors of three beloved sandwiches, now in chip form. Draw attention to the packaging in a fun way to spark consumer's curiosity around the new flavors, and drive purchase intent.
ROLE - Project Lead
- Oversight of Associate Designers during design concepting phase and final deliverables
- Delivery of design concepts during brainstorm phase
- On-Site Photography/Photoshoot Art Direction (for sandwich and chip imagery)
- Oversight of Associate Designers during design concepting phase and final deliverables
- Delivery of design concepts during brainstorm phase
- On-Site Photography/Photoshoot Art Direction (for sandwich and chip imagery)
