In 2022, Frito Lay became the first official snack sponsor of the FIFA World Cup in the U.S. Following our nationwide packaging launch, we designed some special merchandise for our futbol friends!
DESIGN OBJECTIVE:
Showcase our unique brand equities on soccer merchandise that rallies each chip fan to tell us - which team are you on? Lay's, Doritos, or Cheetos? We then showcased the merchandise with a fun "lookbook" of each item.
Showcase our unique brand equities on soccer merchandise that rallies each chip fan to tell us - which team are you on? Lay's, Doritos, or Cheetos? We then showcased the merchandise with a fun "lookbook" of each item.
ROLE
- Merchandise design
- On-site Photoshoot: Brand Art Direction, participation in pre-production styling and model casting
- Merchandise design
- On-site Photoshoot: Brand Art Direction, participation in pre-production styling and model casting
Photographer: Curtis Jehsta
